Marketing Manager

Marketing | Miami, FL | Full-Time

Job Summary:

The ideal Marketing Manager is a curious thinker who enjoys using their marketing knowledge to create, test, and execute marketing campaigns. This is a fast-paced role that will work alongside the VP of Marketing, sales, design, and customer service teams. This position offers an exciting environment in which all marketing channels are used to effectively communicate and grow the Blink business.

Essential Duties and Responsibilities:

  • Trade Marketing

    • Write compelling sales copy and work with graphic designer to create all marketing and sales collateral, including presentations, proposals, client and customer emails, etc.

    • Identify marketing needs from the sales team and provide required collateral

    • Assist in leveraging and growing opportunities to expand the company’s footprint with strategic partners worldwide

    • Maintain and be responsible for corporate compliance to Blink brand standards

  • Campaign Management

    • Manage Blink’s participation in Nissan's No Charge to Charge program

    • Manage Blink’s listing and involvement with the PlugShare program

  • Research & Marketing Strategy

    • Research and stay abreast of industry trends to be able to utilize the knowledge in marketing campaigns

    • Work with VP of Marketing to use existing company and industry data to identify opportunities to grow the company’s business

    • Understand and be able to act on market research data

  • Digital Marketing

    • Maintain the company’s websites including frequent updates to news and blog content

    • Implement the company’s social media strategy across multiple channels and accounts

    • Create and implement email marketing and customer communication campaigns

    • Manage and report on Blink’s web, social, and digital performance

  • Writing and Public Relations

    • Write company blog posts, social media updates and customer communications

    • Assist in drafting corporate and client press releases

    • Maintain list of press and industry contacts

  • Leadership

    • Manage marketing vendors: SEM/PPC, website & app developers, printers, etc.

Skills and Qualifications:

  • Bachelor’s degree in marketing, business administration, public relations/communications,

  • 5+ years of experience in marketing

  • Preferred experience in trade marketing

  • Excellent communication, interpersonal, and organizational skills

  • Proficient in Microsoft Office, knowledge of Adobe InDesign a plus

  • Experience supporting sales teams, customer service, and internal stakeholders

  • Ability to multi-task and set priorities while adhering to tight deadlines

  • Enthusiasm to work in a fast-paced and collaborative environment

  • Leader capable of identifying opportunities and taking on projects and overseeing to completion

Working conditions are normal for an office environment. Work may require occasional travel, weekend and/or evening work.

Work Authorization:

  • United States (required)


Working conditions are normal for an office environment. Work may require occasional travel, weekend and/or evening work.


EEOC Statement:

We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

© 2018 Blink Charging Co.

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